How to Make a Big Impression With a Tiny Pinterest Following

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I’m going to let you in on a little secret. Ready? You don’t need thousands of followers to make a HUGE impression on Pinterest.

One of the Pinterest accounts I manage has a teeny tiny following. Right now there are 258 followers. There is a good chance you already have that many followers on your own account.

The difference between your account and this account is that with only 258 followers I am averaging over 20,000 impressions A DAY!

That means this little account is getting 8000% more impressions than it has followers. That means this little Pinterest board has over 600,000 impressions each month.

Wondering how you can get this kind of engagement on your Pinterest account? Then get a notebook and keep reading. Today I am going to share all of my juicy Pinterest details with you.

Pinterest Case Study

As I write this post this account is at 258 followers on Pinterest.

On any scale, this would be considered a small Pinterest account.

The average daily impressions over a two-week period are just below 22,000 a day. If you look at the left-hand side of the graph our most recent date hit 40,000 impressions in one day. The great thing is this is all organic traffic. I haven’t spent a penny on Pinterest Ads.

Create Your Bio

Use your bio on your Pinterest page to help others find you in the Pinterest search engine.

1.     Include keywords for your niche.

2.     Use words in your bio that are categories on Pinterest (ex. Design, DIY and Crafts, Hair and Beauty, Photography, Women’s Fashion etc.).

Create Targeted Boards

On Pinterest, you want to pin others content as well as your own.

I recommend having…

1.     A board exclusively for your own content. This is where you will showcase all of your work. Articles from your website, reviews for your product, etc. Make sure each pin has a description with keywords for your industry.

2.     Two other boards which you want to be extra focused on and are most related to your product, service, website, etc.  This one is incredibly important. I would recommend adding at least 200-300 pins on each of these boards. Have your ideal customer or reader in mind and pin content THEY would be interested in. This may not always be what you are interested in. Make sure these boards have strong descriptions again with relevant keywords.

3.     Plus at least 10 more boards on relevant topics in your niche. These boards you should aim to have at least 50 pins on each of these boards to get started. Same rules apply as above.

The Perfect Pin

Make sure your pins are

  • Tall vertical images
  • Bright high-resolution images
  • Descriptive (descriptions between 100-200 characters get more repins)

Frequency of Pinning

On this Pinterest account I on average pin 40 times per day. When building this account I used Tailwind to schedule out my pins and I would schedule 30 per day.

After the boards had a larger number of pins I began using Boardbooster’s looping feature. Boardbooster is Pinterest automation at its finest. Once I had each of the boards on this account to between 50-300 pins each I began looping the boards.

My largest board is just over 500 pins. I have this set to loop 12 pins each day. The brands board I loop 8 pins a day and then approximately another 20 pins each day from my other boards.

Group Boards

Maybe you have heard that group boards are the way to go to get eyes on your pins. In some cases, I would say absolutely YES! However, not all Pinterest boards are created equally.

For this specific account, I only pin to one group board and it is very infrequently. I instead focus on having strong boards, descriptions, and pins that I know my followers are interested in seeing.

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26 thoughts on “How to Make a Big Impression With a Tiny Pinterest Following”

  1. Hi Mckinzie
    Thank you for your advice. However, I do have a clarifying question:
    Are you suggesting we set up our boards using tailwind or boardbooster to repeat or automatically re-pin content we have already put onto the boards? So, this would mean if I were to look at a board there would be repeated pins? And if this is the case, do you know if pinterest counts the number of individual unique pins in a board or do they count the total number of post/pins (whether they are repeated or not) when giving post counts?
    Thanks, Jenn (myjasperlife.com)

    1. McKinzie Bean

      Hi Jenn! I intially set up my boards with a few pins and then started scheduling new pins on Tailwind. After my boards had a higher number of pins I switched over to Boardbooster and used their looping feature. With the looping pins it will repin your oldest pins on that board. Then you can set it to delete the pin with the lower amount of repins after a specified time (I usually set mine around 5 days).

      Pinterest counts the total number of pins including the duplicates. So if I pinned the same image twice it would count as two pins on my board. Does that make sense?

      Thanks so much for your questions Jenn!

    1. McKinzie Bean

      Hi Lenze! Thanks for stopping by. Tailwind and Boardbooster definitely make using Pinterest a lot more effective 🙂

    1. McKinzie Bean

      Hey Stacey! Pinterest is amazing for getting your blog or business out there! Send me an email if you have any questions 🙂

    1. McKinzie Bean

      Hey Luna!

      When you loop your pins Boardbooster takes your oldest pins and repins them to the top of your board. Then the next day (or another period of time that you specifiy) it compares which has more repins and deletes the other.

      This is a great option for more established boards as it helps you stay active on Pinterest even though you personally are doing very little pinning. Send me an email if you have any other questions 🙂

  2. Heather Thorkelson

    Such great tips…I realize how much I’m missing out by not leveraging Pinterest more. I’m going to check these services out and start looping.

    1. McKinzie Bean

      Pinterest is an amazing resource for directing traffic to your blog or business. The majority of my web traffic is via Pinterest. Definitely check out Boardbooster. It is an amazing help for busy biz owners!

  3. Heather Thorkelson

    Such great tips…I realize how much I’m missing out by not leveraging Pinterest more. I’m going to check these services out and start looping.

  4. Wow, that’s some amazing results! I’ve been using Tailwind to pin new pins and Traffic Wonker to loop pins. I have nearly 2000 followers and I’m not getting anywhere near that many impressions.

    I think its time to overhaul my account and see what’s going on… Thanks for the tips 🙂

    1. McKinzie Bean

      Hi Cath!

      Thanks so much for stopping by. That is amazing that you have grown your account to 2000 followers. That is a great accomplishment! If you implement a strong Pinterest strategy I know that your impressions and traffic to your site will sky rocket! Feel free to send me an email if you have any questions 🙂

      1. Thanks McKinzie 🙂
        I’m not sure if it is that great of an accomplishment… I hit the follow button a LOT when I was just starting out and Pinterest users are often nice enough to follow me back lol.
        I’ve been working on my Pinterest strategy lately (realized I had categorized my boards wrong!!! ahhh!) and I’m finally seeing growth after being stuck at 1.9K followers for ages…

    1. McKinzie Bean

      Hi Rebecca!

      I loop my own pins as well as other pins that are relevant to my niche. Does that make sense?

  5. Thank you for this! I’ve been working on making my posts more pinable, with good icons and descriptions. I have gone from 1-2 views per day from pinterest to 5-10 which seems tiny to you I’m sure but it adds up. I’m going to make a board now just for my blog.

    1. McKinzie Bean

      Lena! That is awesome! That is great growth. You are totally on the right track. It is so exhilarating to see your blog grow. Feel free to send me an email if you have any specific questions 🙂

    1. McKinzie Bean

      Hi Rhonda!

      You are so sweet! I am glad you enjoyed the break down of the post. I’m a numbers girl, so I find it most helpful to include the statistics within the post. Thanks so much for taking the time to read the article.

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