10 Things to Do Before You Launch Your Blog

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 Ready to start a blog?! Make sure you do these ten things first. | how to start a blog | blogging tips | blogger | wordpress |

Congratulations! You probably have decided or considered starting your own blog. It’s scary and exciting at the same time, but anything worth doing in life should be, right?

Blogging is a great way to share your knowledge to other people, to inspire them and to have a creative outlet. As a mom, it has been so rewarding to be able to use my blog to connect with like-minded women, share my talents and make friends. Starting a blog has been one of my favorite things ever!

Blogging is also a great way to earn and to be an entrepreneur with little investment upfront. You can work from your own home and be able to work at your own pace. Perfect for mamas like us!

For your blog to become successful, it will take a lot of time and dedication. It is not an overnight success sort of thing, but don’t worry!

Here are ten things you need to do before you launch your blog.

1. Decide what you want to blog about

What are you passionate about? What are you interested in? What can you talk about hours on end? These are questions you should ask yourself before deciding on a niche for your blog.

It doesn’t have to be something popular like food or fashion. You shouldn’t copy a successful blogger you admire. You should blog about a topic that means something to you, no matter how different your idea may be.

2. Study your market

In any business, you should know who your market is and understand what they want. Yes, some may argue that a blog is something that you start first and foremost for yourself and that statement may be right, but why stop there?

If you want you can earn a steady income from blogging and profit from your passion. There’s nothing better than doing something you love while earning from it at the same time.

Learn what your target market wants and what they need.

Ask yourself if there is something you can offer them that others haven’t?

How can you reach out to these people and how can you get their attention?

3. Create a business strategy

You need a plan to get your blog off the ground. You can’t just launch your blog and hope that it will gain some momentum. You need a strategy!

Make a list of what you need to do before launching and in the first few months before launching. Then after launching your blog, continue making these plans as you execute your first set of plans. In blogging, you always need to look forward and to always learn new ways to grow your business.

4. Create your branding and theme

Once you’ve got all the planning down, it’s time for the fun part and deciding the look of your brand. Choose a name that best describes your blog. It doesn’t have to be complicated. It could be straight to the point or you can even use your own name. Then check to see if the domain name is available.

Decide what colors, styles, themes and the overall feeling of your blog. You have to be consistent with this so that your blog will look whole and professional. Stick to it

5. Build your website

You don’t have to hire someone to build your website. You can teach yourself to use a website host. I’ve personally had or have worked on blogs on Blogger, WordPress.com, WordPress.org, Wix, Shopify and SquareSpace. For the most part, they are all user-friendly and there are tons of resources online that will help you customize your site!

I personally recommend doing a blog on WordPress.org. It gives you more customization and is very inexpensive to start. I have a full tutorial on how you can set up your blog on WordPress.org over here. 

6. Optimize your social media

As a blogger, social media is a must! Have a plan and idea of what you want to post on these platforms. If your blog relies a lot on images then it would be good to focus on Instagram and Pinterest for example. Find out which kind of social media platform is popular in your country. These could be Facebook, Twitter, and even YouTube. Learn how to properly use each platform for your business.

In the beginning, I recommend doing two things. 

  1. Saving the names on each social channel that corresponds with your blog. So for example, my blog is Moms Make Cents so I saved the twitter handle @momsmakecents.
  2. Choose which TWO platforms you want to focus on. If you try to be present on all of the platforms when you are starting out, you will get overwhelmed fast! For all bloggers, I recommend using Pinterest and then depending on your niche choose between Facebook or Instagram.

7. Collaborate and connect

Even before launching your blog, start making connections with other bloggers in your niche. Follow them on social media, reply to one of their emails or leave a thoughtful comment on your blog. This is a great way to build friendships and connect. Warming up your contacts first will increase their receptiveness of requests for participation in roundups, sharing your content and collaborating in the future.

Not all bloggers will want to connect and that is 100% okay! We all have a ton going on. Just remember to be genuine. Overall, the blogging community is very friendly and is built on the mentality of collaboration over competition.

8. Create hype and do promotions

You know your target market, so start creating hype and get their attention. Build your presence on social media so you will have a group of loyal followers before you even launch your blog!

One to two weeks before your launch make your blog reveal feel like a big event. Share sneak peeks of your content, what you are working on behind the scenes. You can also create an opt-in or freebie so you can start building your email list before your launch!

9. Write your posts

Think of your blog as a new boutique launching in your city. If you showed up and they only had one outfit you’d be a little disappointed right? Same with your blog.

When a reader comes to your blog they need more than one post to look at. 

I recommend having five posts up on your blog before you launch. This will encourage the reader to stick around longer. Also, make sure that you have written an about me page and have a place where readers can contact you.

10. Have a friend review your blog

Between all the hard work and busy schedules before your launch, it’s a good idea to take a break and talk to a friend or relative about your progress. Have them take a look at your blog with a pair of fresh eyes. They may spot a typo or a broken link that you might now have caught!

Don’t be afraid to share those first posts! It can be nerve-wracking but the best way to learn is to do!

Now that you are ready, head over to this post where I show you how to set up your blog in 10 minutes or less!

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12 thoughts on “10 Things to Do Before You Launch Your Blog”

  1. I liked the last point most because without asking for peer review we will not be able to understand where are we heading. Thank you for sharing this awesome guide.

  2. Great tips but concerning the 8th point, can’t we start a blog without being already well known on social médias? Because i wanted to start a fashion and art deco blog but i’m not popular on social media.

    1. Hey! Great question. You definitely can launch your blog without already having a social media presence. When I launched Moms Make Cents I didn’t have a following other than my personal accounts. You can start building up your social pages like Facebook and Pinterest beforehand though. Like for example, start creating Pinterest boards with relevant content and following related users. Or on Facebook invite friends and family to like your page or join blogging Facebook groups and share your link in their social media share threads 🙂 You’ve got this!

  3. Thanks for the advice. I am new to this, but this will be very helpful. Now to pick a niche. But can’t I have multiple ones? I am becoming a diy around the house and love cooking.

    1. Hey!

      Great question. While I do think that it helps to have a focus I understand that in the beginning, it can be hard to know what you really want to talk about and what will resonate with your audience. As a blogger you really can do what you want and talk about what you want because it is YOUR business, however some platforms like Google and Pinterest like to see that you have a focused topic. So for SEO and things like that you will be able to rank more quickly if you have a narrow niche. But in the beginning, go ahead and write what you love and see what does well (ex. drives traffic, generates revenue, gets email subscribers, etc.).

  4. Mckinzie, every time I’ve searched for starting a blog or any other topic regarding blogging I always seem to make it back to you. Which tells me you must be my blogging fairy. I finally went and purchased the website and have TONS of half written topics on my phone and book. However when I think of putting it all together I end up with a nervous break down. These steps give me a better direction on where to go next. However, the only thing I’m always stressing is content. How you amazing ladies do it I don’t know but I know for a FACT I’m supposed to be doing this. It’s just been the hardest thing to complete, and then again it is never fully completed. Many positive wishes and thank you for giving the best advice on moving forward. Lord knows how badly I need guidance.

    1. Oh my goodness you just made my day! I will happily be your blogging fairy!

      I would recommend checking out my ebook or course on starting a blog. I shared so many tips and strategies in there that will help you. You can check out my courses here –> https://momsmakecents.com/courses/

      One of the things you have to learn as a blogger is done is better than perfect. You will learn so much by doing, so jump in and start learning 🙂

  5. Hello McKenzie,
    My fiance and I don’t participate in social media. I do have pinterest and I love my followers there. Is there a way to start a blog without social media?? I have definitely been contemplating starting a blog. I have some idea of where I would start but I’m totally lost lol. I dont even know how to set up a website lol. I don’t really have something I’m “great” at I have more of a trial and error type situation. Maybe explaining our life choice flaws and what we are doing to fix those in the new year. Please give me all the advice you can. Thank you!!

    1. Hey Kerri!

      You totally can start a blog without social media! I did a case study for my readers a few months ago and started a blog from scratch with no email list and brand new Pinterest/social media accounts. I pretty much only used Pinterest to promote the site and was able to get it to 20k pageviews in the first month, you can read the case study here –> https://www.momsmakecents.com/blogging-for-beginners

      Setting up a website can seem super intimidating, but with webhosting and a good theme, it isn’t too bad. This post will help you and there are most post linked at the bottom of the post that are good for beginners too –> https://www.momsmakecents.com/start-a-mom-blog-for-beginners

      Here is a list of my favorite tools and resources to help you get started: https://www.momsmakecents.com/best-resources-bloggers

      And if you want a guide to follow I have an ebook on how to launch your blog and an e-course on how to launch. Both are great guides to help you get started: https://www.momsmakecents.com/courses

      My best advice is to just start. A lot of life is learning by doing, like you said, trial and error! I’d say jump in with both feet and promise to go hardcore with your blog for at least six months and then see how it is doing and tweak your time commitment and strategy if necessary 🙂

  6. Hey there! I’m thinking of possibly starting my own blog. Can I make one just about me? Or would you recommend doing something a little more specific. I wanted to have like planner ideas, diet and fitness journey, book reviews, baking, mental health, nursing school journey, etc.
    I look forward to your response!

    1. Hey Lety!

      Great question. With it being your blog you technically can do whatever you want 🙂 however, Google and Pinterest both like it when you are niched down a bit. I recommend just starting and writing what you love. Then you can see what brings you the most traffic, what you enjoy writing, what is bringing in revenue (if you hope to make money blogging) and then write more of that!

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