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Congratulations! You probably have decided or are considering launching your blog. It’s scary and exciting at the same time, but anything worth doing in life should be, right?
Blogging is a great way to share your knowledge with other people, to inspire them and to have a creative outlet. As a mom, it has been so rewarding to be able to use my blog to connect with like-minded women, share my talents and make friends. Starting a blog has been one of my favorite things ever!
Blogging is also a great way to earn and to be an entrepreneur with little investment upfront. You can work from your own home and be able to work at your own pace. Perfect for mamas like us!
For your blog to become successful, it will take a lot of time and dedication. It is not an overnight success sort of thing, but don’t worry!
The Benefits Of Launching Your Blog
When you launch your blog, you’ll be able to get traffic to your ideas and products. Even if it’s only a little to start it can build as you grow your audience. By effectively launching your blog you can get traffic right out of the gate.
Building a network
Even from the start, during the early stages of blogging, you can already build your network of friends and create your blogger community. This is one of my favorite things about starting a blog!
Start earning money from home
Because you launched your blog, you’ll be able to build a business that you can monetize! There are lots of ways that you can make money blogging. I’ve been running this site for three years and I now make a full-time income from it!
Here are ten things you need to do before you launch your blog.
How To Launch Your Blog
Decide what you want to blog about
Ask yourself these questions:
What am I passionate about?
What am I interested in?
What can I talk about hours on end?
These are questions you should ask yourself before deciding on a niche for your blog.
Deciding what you want to blog about can be tricky – you might be torn between wanting to blog about something that means something to you or something that is popular at the moment.
If what you’re passionate about happens to be what’s “in” right now then it’s easier, but in the long run, it is better to just write about what truly interests you and what you makes you feel excited.
In the end, it is always better to be genuine and it will show in your blog and brand.
Study your audience
In any business, you should know who your market is and understand what they want. Yes, some may argue that a blog is something that you start first and foremost for yourself and that statement may be true in some situations.
If you want to make money blogging consider this:
Think of your readers as customers. How can you help them? How can you add value? If your posts are all about you people are less likely to stick around. We are all busy and your readers want to know what’s in it for them? How will your post solve their problem?
If you want you can earn a steady income from blogging and profit from your passion. There’s nothing better than doing something you love while earning from it at the same time.
Learn what your target market wants and what they need.
Ask yourself if there is something you can offer them that others haven’t?
How can you reach out to these people and how can you get their attention?
See What Is Already Popular
Taking the time to do your research before you launch your blog is better than just blindly putting out content and hoping it will do well.
You can use different tools online to help you determine which kind of content and posts are successful in your niche right now. You can also read other blogs and different posts to get a good feel of what are the great ones out there and how you can improve your content game.
Buzzsumo is an example of a tool that allows you to enter a topic or url and it gives you which blog posts have gotten the most shares. You can also go on Pinterest to look at the top shares to help you find out which topics in your niche are flourishing.
If you are running out of ideas, it’s also a good refresher and can help you gain some inspiration.
However, keep in mind you need to put your own spin on the ideas. It is never okay to copy another bloggers work.
Connect & Collaborate
Even before launching your blog, start making connections with other bloggers in your niche. Follow them on social media, reply to one of their emails or leave a thoughtful comment on their blog. This is a great way to build friendships and connect.
Warming up your contacts first will increase their receptiveness of requests for participation in roundups, sharing your content and collaborating in the future.
Not all bloggers will want to connect and that is 100% okay! We all have a ton going on. Just remember to be genuine. Overall, the blogging community is very friendly and is built on the mentality of collaboration over competition.
Branding Your New Blog
Name Your Blog
Now it’s time to name your blog!
Here’s what I recommend:
Keep your domain name 2-3 words tops. The longer the domain the more likely there are typos and people won’t make it to your website.
Your domain doesn’t have to be complicated. It could be straight to the point or you can even use your own name. Then check to see if the domain name is available.
Design Your Brand
Decide what colors, styles, themes and the overall feeling of your blog. You have to be consistent with this so that your blog will look whole and professional. Stick to it.
Typically, you will choose 2-3 main colors and 2-3 fonts. I like to have two standard fonts and then one fun font, like a script font or one that has more character. Just make sure if you use a script font that it is legible.
Coolors is a really cool site that comes up with random color schemes that can help you get some ideas going!
Create Your Website
To host your content you will need to get what is called web hosting. This essentially stores all the files for your site. You will use this in coordination with a free platform called WordPress.org.
Over the years I’ve had or managed over a dozen sites on pretty much every platform and my favorite by far is a site hosted by SiteGround on WordPress.
With my coupon hosting costs about $4/month for your first year and then about $10/month in the following years. As your traffic increases, you can upgrade to more expensive plans.
I’ve created an entire in-depth tutorial for you to follow here to start your blog.
Website Design & Themes
You don’t have to hire someone to build your website.
There are tons of themes that you can use to make your site look the way you want it to. Some themes are free but may have limited features. There are also paid themes that you can purchase that have more features or design elements.
Here are some of my favorite places to get themes:
Create Your Content
Think of your blog as a new boutique launching in your city. If you showed up and they only had one outfit you’d be a little disappointed right? Same with your blog.
When a reader comes to your blog they need more than one post to look at.
I recommend having at least five posts up on your blog before you launch. This will encourage the reader to stick around longer.
However, if this is really stressing you out or if you have already launched your blog it is totally okay to launch with just one post. Just keep creating content and get on a consistent posting schedule.
Remember to also write your “About Me” page. This is important so your new audience or reader will get a better idea of you and your brand, and what you are offering.
You also need to let your readers know where and how they can contact you.
You can also put an opt-in freebie that you can put in your post or in the sidebar.
Here is an example of one of my opt-in freebies created with ConvertKit:
Create Your Blog Launch Plan
You need a plan to get your blog off the ground. You can’t just launch your blog and hope that it will gain some momentum. You need a strategy!
Make a list of what you need to do before launching and in the first few months before launching. Then after launching your blog, continue making these plans as you execute your first set of plans. In blogging, you always need to look forward and to always learn new ways to grow your business.
Create hype and do promotions
You know your target market, so start creating hype and get their attention. Build your presence on social media so you will have a group of loyal followers before you even launch your blog!
One to two weeks before your launch make your blog reveal feel like a big event. Share sneak peeks of your content, what you are working on behind the scenes.
Create a “Coming Soon” page on your site where you can direct people that has an opt-in form where they can sign up for your email list and be notified when you launch.
For even more success you can create a freebie to giveaway as an incentive to join your list that way you can start building up your email subscribers even before you launch!
Social Media Strategy
As a blogger, social media is a must! Have a plan and idea of what you want to post on these platforms. If your blog relies a lot on images then it would be good to focus on Instagram and Pinterest for example.
In the beginning, I recommend doing two things.
- Saving the names on each social channel that corresponds with your blog. So for example, my blog is Moms Make Cents so I saved the twitter handle @momsmakecents.
- Choose which TWO platforms you want to focus on. If you try to be present on all of the platforms when you are starting out, you will get overwhelmed fast! For all bloggers, I recommend using Pinterest and then depending on your niche choose between Facebook or Instagram.
Pinterest is a vital social media tool for every blogger and especially when you launch a blog. The first thing you would need to do is to make sure you create a business account. You also need to set up rich pins in order to make your pins more valuable to your audience.
If you are new to Pinterest you will want to check out this guide to Pinterest for beginners where I answer all sorts of questions about how to get started as a new pinner.
Pinterest is also more of a search engine than social media. Using relevant keywords for your niche is important. You can also use these keywords on your boards and in your pin descriptions.
It is important to start pinning even before you launch your blog. This is so that the Pinterest algorithm can start to track your performance and it will also help you get a head start in your Pinterest strategy.
You can also use Tailwind Tribes in your niche, which can help you connect with other bloggers and also increase your reach and traffic. Take note that Pinterest prefers that you post regularly, instead of posting a lot at one time. This is why it’s beneficial to have a tool to help you post regularly and keep active.
You can use Canva (which is totally free) to create your Pinterest graphics. There are templates you can use and it’s quite easy to use. This goes to show you don’t need to have any fancy programs and you can just use simple yet effective images to create your Pinterest graphics.
For every blog post you have on your site during your launch, create 1 to 5 pin graphics to increase your chances of your post going viral.
Facebook Groups are useful for promoting your blogs. You can connect with other bloggers, share content, follow bloggers and vice versa. Join a couple of groups that are relevant to your niche. Try to stay active, interact, and connect with those other bloggers. You can also announce your launch in those groups.
If you would like I would be happy to invite you to my private Facebook group for bloggers. There are over 20k members and we have promo days two days a week. Just enter your info below and I’ll send you the link + some freebies!
Followers are key when it comes to Twitter. When you follow other bloggers, you might also get a follow back. You can also follow other bloggers’ followers. Try to follow new people in your niche in order to stay connected and keep relevant. You can also retweet, like, and tweet about posts that are applicable to your niche.
Tweet or retweet at least once a day. When it comes to your blog launch, Twitter is also very useful for announcing your launch. You can use hashtags, do some teasers, and generally do some promotion on Twitter. You can also schedule your tweets in order to announce your launch at different times of the day.
Review Your Blog
Between all the hard work and busy schedules before your launch, it’s a good idea to take a break and talk to a friend or relative about your progress. Have them take a look at your blog with a pair of fresh eyes. They may spot a typo or a broken link that you might not have caught!
Find A Mentor
When starting your blog it is helpful to find a blogging mentor. Someone that has experience in blogging whose advice you can follow and trust. There are many great blogging mentors out there that offer resources, books, and courses to help you succeed on your blogging journey.
If you’ve resonated with the content in this blog post I’d love to help you. I have a super affordable course (under $50) that will walk you through step-by-step on launching your blog, growing an audience, and turning it into a profitable business.