13 Things to Do Before You Launch Your Blog

We may earn a small commission for affiliate links in this post at no additional cost to you.

To-Do Before You Launch Your Blog

Congratulations! You probably have decided or considered starting your own blog. It’s scary and exciting at the same time, but anything worth doing in life should be, right?

Blogging is a great way to share your knowledge to other people, to inspire them and to have a creative outlet. As a mom, it has been so rewarding to be able to use my blog to connect with like-minded women, share my talents and make friends. Starting a blog has been one of my favorite things ever!

Blogging is also a great way to earn and to be an entrepreneur with little investment upfront. You can work from your own home and be able to work at your own pace. Perfect for mamas like us!

For your blog to become successful, it will take a lot of time and dedication. It is not an overnight success sort of thing, but don’t worry!

The Benefits Of Launching Your Blog

Getting traffic

When you launch your blog, you’ll be able to get traffic to your ideas and products. Even if it’s only a little to start it can build as you grow your audience. By effectively launching your blog you can get traffic right out of the gate. 

Building a network

Even from the start, during the early stages of blogging, you can already build your network of friends and create your blogger community. This is one of my favorite things about starting a blog!

Start earning money from home

Because you launched your blog, you’ll be able to build a business that you can monetize! There are lots of ways that you can make money blogging. I’ve been running this site for three years and I now make a full-time income from it!

Here are ten things you need to do before you launch your blog.

How To Launch Your Blog

Decide what you want to blog about

Ask yourself these questions:

What am I passionate about?

What am I interested in?

What can I talk about hours on end?

These are questions you should ask yourself before deciding on a niche for your blog.

Deciding what you want to blog about can be tricky – you might be torn between wanting to blog about something that means something to you or something that is popular at the moment.

If what you’re passionate about happens to be what’s “in” right now then it’s easier, but in the long run, it is better to just write about what truly interests you and what you makes you feel excited.

In the end, it is always better to be genuine and it will show in your blog and brand.

Study your audience

In any business, you should know who your market is and understand what they want. Yes, some may argue that a blog is something that you start first and foremost for yourself and that statement may be true in some situations.

If you want to make money blogging consider this:

Think of your readers as customers. How can you help them? How can you add value? If your posts are all about you people are less likely to stick around. We are all busy and your readers want to know what’s in it for them? How will your post solve their problem?

If you want you can earn a steady income from blogging and profit from your passion. There’s nothing better than doing something you love while earning from it at the same time.

Learn what your target market wants and what they need.

Ask yourself if there is something you can offer them that others haven’t?

How can you reach out to these people and how can you get their attention?

See What Is Already Popular

Taking the time to do your research before you launch your blog is better than just blindly putting out content and hoping it will do well.

You can use different tools online to help you determine which kind of content and posts are successful in your niche right now. You can also read other blogs and different posts to get a good feel of what are the great ones out there and how you can improve your content game.

Buzzsumo is an example of a tool that allows you to enter a topic or url and it gives you which blog posts have gotten the most shares. You can also go on Pinterest to look at the top shares to help you find out which topics in your niche are flourishing.

If you are running out of ideas, it’s also a good refresher and can help you gain some inspiration.

However, keep in mind you need to put your own spin on the ideas. It is never okay to copy another bloggers work.

Connect & Collaborate

Even before launching your blog, start making connections with other bloggers in your niche. Follow them on social media, reply to one of their emails or leave a thoughtful comment on their blog. This is a great way to build friendships and connect.

Warming up your contacts first will increase their receptiveness of requests for participation in roundups, sharing your content and collaborating in the future.

Not all bloggers will want to connect and that is 100% okay! We all have a ton going on. Just remember to be genuine. Overall, the blogging community is very friendly and is built on the mentality of collaboration over competition.

Branding Your New Blog

Name Your Blog

Now it’s time to name your blog!

Here’s what I recommend:

Keep your domain name 2-3 words tops. The longer the domain the more likely there are typos and people won’t make it to your website.

Your domain doesn’t have to be complicated. It could be straight to the point or you can even use your own name. Then check to see if the domain name is available.

Design Your Brand

Decide what colors, styles, themes and the overall feeling of your blog. You have to be consistent with this so that your blog will look whole and professional. Stick to it.

Typically, you will choose 2-3 main colors and 2-3 fonts. I like to have two standard fonts and then one fun font, like a script font or one that has more character. Just make sure if you use a script font that it is legible.

Coolors is a really cool site that comes up with random color schemes that can help you get some ideas going!

To design your graphics for your blog you can use free stock photos as well as design sites like Canva or PicMonkey.

Create Your Website


To host your content you will need to get what is called webhosting. This essentially stores all the files for your site. You will use this in coordination with a free platform called WordPress.org.

Over the years I’ve had or managed over a dozen sites on pretty much every platform and my favorite by far is a site hosted by SiteGround on WordPress.

You can use my special link to get 60% off hosting here.

With my coupon hosting costs about $4/month for your first year and then about $10/month in the following years. As your traffic increases, you can upgrade to more expensive plans.

I’ve created an entire in-depth tutorial for you to follow here to start your blog.

Website Design & Themes

You don’t have to hire someone to build your website.

There are tons of themes that you can use to make your site look the way you want it to. Some themes are free but may have limited features. There are also paid themes that you can purchase that have more features or design elements.

Here are some of my favorite places to get themes:

  1. StudioPress
  2. Restored316
  3. Pretty Darn Cute
  4. Elegant Themes
  5. Astra

This site is currently run on the Astra Pro theme, but I’ve also had sites on Divi (created by Elegant Themes), and my mommy blog is run on the Captivating theme by Restored 316 

Create Your Content

Think of your blog as a new boutique launching in your city. If you showed up and they only had one outfit you’d be a little disappointed right? Same with your blog.

When a reader comes to your blog they need more than one post to look at. 

I recommend having at least five posts up on your blog before you launch. This will encourage the reader to stick around longer.

However, if this is really stressing you out or if you have already launched your blog it is totally okay to launch with just one post. Just keep creating content and get on a consistent posting schedule.

Don’t forget:

Remember to also write your “About Me” page. This is important so your new audience or reader will get a better idea of you and your brand, and what you are offering.

You also need to let your readers know where and how they can contact you.

You can also put an opt-in freebie that you can put in your post or in the sidebar.

Here is an example of one of my opt-in freebies created with ConvertKit:

Create Your Blog Launch Plan

You need a plan to get your blog off the ground. You can’t just launch your blog and hope that it will gain some momentum. You need a strategy!

Make a list of what you need to do before launching and in the first few months before launching. Then after launching your blog, continue making these plans as you execute your first set of plans. In blogging, you always need to look forward and to always learn new ways to grow your business.

Create hype and do promotions

You know your target market, so start creating hype and get their attention. Build your presence on social media so you will have a group of loyal followers before you even launch your blog!

One to two weeks before your launch make your blog reveal feel like a big event. Share sneak peeks of your content, what you are working on behind the scenes.

Create a “Coming Soon” page on your site where you can direct people that has an opt-in form where they can sign up for your email list and be notified when you launch.

For even more success you can create a freebie to giveaway as an incentive to join your list that way you can start building up your email subscribers even before you launch!

Social Media Strategy

As a blogger, social media is a must! Have a plan and idea of what you want to post on these platforms. If your blog relies a lot on images then it would be good to focus on Instagram and Pinterest for example.

In the beginning, I recommend doing two things. 

  1. Saving the names on each social channel that corresponds with your blog. So for example, my blog is Moms Make Cents so I saved the twitter handle @momsmakecents.
  2. Choose which TWO platforms you want to focus on. If you try to be present on all of the platforms when you are starting out, you will get overwhelmed fast! For all bloggers, I recommend using Pinterest and then depending on your niche choose between Facebook or Instagram.


Pinterest is a vital social media tool for every blogger and especially when you launch a blog. The first thing you would need to do is make sure you create a business account. You also need to set up rich pins in order to make your pins more valuable to your audience.

If you are new to Pinterest you will want to check out this guide to Pinterest for beginners where I answer all sorts of questions about how to get started as a new pinner.

Pinterest is also more of a search engine than social media. Using relevant keywords for your niche is important. You can also use these keywords on your boards and in your pin descriptions.


It is important to start pinning even before you launch your blog. This is so that the Pinterest algorithm can start to track your performance and it will also help you get a head start in your Pinterest strategy.

You can also use Tailwind Tribes in your niche, which can help you connect with other bloggers and also increase your reach and traffic. Take note that Pinterest prefers that you post regularly, instead of posting a lot at one time. This is why it’s beneficial to have a tool to help you post regularly and keep active.

Related: How To Use Tailwind To Skyrocket Your Blog Traffic

You can use Canva (which is totally free) to create your Pinterest graphics. There are templates you can use and it’s quite easy to use. This goes to show you don’t need to have any fancy programs and you can just use simple yet effective images to create your Pinterest graphics.

For every blog post you have on your site during your launch, create 1 to 5 pin graphics to increase your chances of your post going viral.


Facebook Groups are useful for promoting your blogs. You can connect with other bloggers, share content, follow bloggers and vice versa. Join a couple of groups that are relevant to your niche. Try to stay active, interact, and connect with those other bloggers. You can also announce your launch in those groups.

If you would like I would be happy to invite you to my private Facebook group for bloggers. There are over 20k members and we have promo days two days a week. Just enter your info below and I’ll send you the link + some freebies!


Followers are key when it comes to Twitter. When you follow other bloggers, you might also get a follow back. You can also follow other bloggers’ followers. Try to follow new people in your niche in order to stay connected and keep relevant. You can also retweet, like, and tweet about posts that are applicable to your niche.

Tweet or retweet at least once a day. When it comes to your blog launch, Twitter is also very useful for announcing your launch. You can use hashtags, do some teasers, and generally do some promotion on Twitter. You can also schedule your tweets in order to announce your launch at different times of the day.

Review Your Blog

Between all the hard work and busy schedules before your launch, it’s a good idea to take a break and talk to a friend or relative about your progress. Have them take a look at your blog with a pair of fresh eyes. They may spot a typo or a broken link that you might not have caught!

Find A Mentor

When starting your blog it is helpful to find a blogging mentor. Someone that has experience in blogging whose advice you can follow and trust. There are many great blogging mentors out there that offer resources, books, and courses to help you succeed on your blogging journey.

If you’ve resonated with the content in this blog post I’d love to help you. I have a super affordable course (under $50) that will walk you through step-by-step on launching your blog, growing an audience, and turning it into a profitable business.

Check out Mom Blogging Mentor  

To Do Before You Launch Your Blog

McKinzie Bean
Hi, I'm McKinzie! I'm a mommy of two, married to my sweetheart and a finance junkie. I love teaching other moms how to save money, make money and take control of their financial situation. In college, I double majored in Financial Planning and Psychology because I love all things money and people. You may have seen me in publications like Forbes, The Penny Hoarder, Tailwind & more.

28 thoughts on “13 Things to Do Before You Launch Your Blog”

  1. I liked the last point most because without asking for peer review we will not be able to understand where are we heading. Thank you for sharing this awesome guide.

  2. Great tips but concerning the 8th point, can’t we start a blog without being already well known on social médias? Because i wanted to start a fashion and art deco blog but i’m not popular on social media.

    1. Hey! Great question. You definitely can launch your blog without already having a social media presence. When I launched Moms Make Cents I didn’t have a following other than my personal accounts. You can start building up your social pages like Facebook and Pinterest beforehand though. Like for example, start creating Pinterest boards with relevant content and following related users. Or on Facebook invite friends and family to like your page or join blogging Facebook groups and share your link in their social media share threads 🙂 You’ve got this!

  3. Thanks for the advice. I am new to this, but this will be very helpful. Now to pick a niche. But can’t I have multiple ones? I am becoming a diy around the house and love cooking.

    1. Hey!

      Great question. While I do think that it helps to have a focus I understand that in the beginning, it can be hard to know what you really want to talk about and what will resonate with your audience. As a blogger you really can do what you want and talk about what you want because it is YOUR business, however some platforms like Google and Pinterest like to see that you have a focused topic. So for SEO and things like that you will be able to rank more quickly if you have a narrow niche. But in the beginning, go ahead and write what you love and see what does well (ex. drives traffic, generates revenue, gets email subscribers, etc.).

  4. Mckinzie, every time I’ve searched for starting a blog or any other topic regarding blogging I always seem to make it back to you. Which tells me you must be my blogging fairy. I finally went and purchased the website and have TONS of half written topics on my phone and book. However when I think of putting it all together I end up with a nervous break down. These steps give me a better direction on where to go next. However, the only thing I’m always stressing is content. How you amazing ladies do it I don’t know but I know for a FACT I’m supposed to be doing this. It’s just been the hardest thing to complete, and then again it is never fully completed. Many positive wishes and thank you for giving the best advice on moving forward. Lord knows how badly I need guidance.

    1. Oh my goodness you just made my day! I will happily be your blogging fairy!

      I would recommend checking out my ebook or course on starting a blog. I shared so many tips and strategies in there that will help you. You can check out my courses here –> https://momsmakecents.com/courses/

      One of the things you have to learn as a blogger is done is better than perfect. You will learn so much by doing, so jump in and start learning 🙂

  5. Hello McKenzie,
    My fiance and I don’t participate in social media. I do have pinterest and I love my followers there. Is there a way to start a blog without social media?? I have definitely been contemplating starting a blog. I have some idea of where I would start but I’m totally lost lol. I dont even know how to set up a website lol. I don’t really have something I’m “great” at I have more of a trial and error type situation. Maybe explaining our life choice flaws and what we are doing to fix those in the new year. Please give me all the advice you can. Thank you!!

    1. Hey Kerri!

      You totally can start a blog without social media! I did a case study for my readers a few months ago and started a blog from scratch with no email list and brand new Pinterest/social media accounts. I pretty much only used Pinterest to promote the site and was able to get it to 20k pageviews in the first month, you can read the case study here –> https://www.momsmakecents.com/blogging-for-beginners

      Setting up a website can seem super intimidating, but with webhosting and a good theme, it isn’t too bad. This post will help you and there are most post linked at the bottom of the post that are good for beginners too –> https://www.momsmakecents.com/start-a-mom-blog-for-beginners

      Here is a list of my favorite tools and resources to help you get started: https://www.momsmakecents.com/best-resources-bloggers

      And if you want a guide to follow I have an ebook on how to launch your blog and an e-course on how to launch. Both are great guides to help you get started: https://www.momsmakecents.com/courses

      My best advice is to just start. A lot of life is learning by doing, like you said, trial and error! I’d say jump in with both feet and promise to go hardcore with your blog for at least six months and then see how it is doing and tweak your time commitment and strategy if necessary 🙂

  6. Hey there! I’m thinking of possibly starting my own blog. Can I make one just about me? Or would you recommend doing something a little more specific. I wanted to have like planner ideas, diet and fitness journey, book reviews, baking, mental health, nursing school journey, etc.
    I look forward to your response!

    1. Hey Lety!

      Great question. With it being your blog you technically can do whatever you want 🙂 however, Google and Pinterest both like it when you are niched down a bit. I recommend just starting and writing what you love. Then you can see what brings you the most traffic, what you enjoy writing, what is bringing in revenue (if you hope to make money blogging) and then write more of that!

  7. Hei ,
    I just launched my blog, with three posts. I know it’s not much.I will write more.I wish I knew these tips before launching.I am just blank about promoting my blog.Could you give me tips may be!

    Thank You

  8. Hi!
    Thank you for this very useful list of things to do.
    I’m a little overwhelmed by the amount of work I have to do in order to start my blog, so I love to have a list to follow. It makes starting a blog a bit less stressful and overwhelming!

    1. Hi Anni!

      So glad this was helpful to you. It absolutely can be overwhelming at first, but once you have the site set up and you can start writing and promoting it gets a lot easier. Let me know if you have any questions about getting started. I’m happy to help!

      — McKinzie

  9. HI
    I am thinking of starting a blog. I have a question- I am not the most tech person but I am learning each day more and more. I am a teacher so I know how to use a computer/FB all the regular social media stuff…. BUT the whole blog issue (using it/posting etc) scares me to death! It just seems so complicated, although I know it probably is not as bad as I am thinking it is. I learned how to do FB/Instagram etc. When I am ready I will sign up for your lessons. My question is if I start with a free blog site, or wordpress.org how easy is it to later move the whole blog to paying blog or bigger blog site if I need to? Do I have to restart or can it all be transferred? Thank you

    1. Hey Jennifer!

      Great question 🙂 You can start on a free platform and then eventually you can move it over to a self-hosted site on WordPress. Depending on what platform you choose it isn’t too tricky. If you pick a good quality webhost then they should be able to help you make the move, however some things, like your theme and any customizing that you’ve done to your design will not move over. It is a little bit of an investment up front, but it will save you a headache down the road if you start your blog on WordPress.org with self-hosting. It runs about $4 a month or about $40-50 a year.

      You can read my guide for setting up your blog here: https://momsmakecents.com/start-a-mom-blog-for-beginners/

      And yes, I would love to have you in the course whenever you are ready. There is a ton of info in there that I know will help you.

      Thanks so much for your comment!

  10. Christina Joseph

    Hi McKenzie,

    I enjoyed reading this helpful post. I’m in the VERY beginning stages of considering blogging. I think I’ve always WANTED to blog, but have shied away because it seems like there are a million bloggers out there. I’ve always thought of that as “too much competition”. But is that the case? Is there enough audience to go around? I’m a little confused how that many bloggers can make money while blogging on the same topic. Can you help me understand the big picture? Also, is it possible to build a successful blog while holding a full time job?
    I appreciate your time and assistance.


    1. Hi Chris!

      I have had a lot of readers have similar thoughts, so know you aren’t alone. I actually did a case study to debunk this “myth” that blogging is too saturated to succeed. Last year I started a brand new blog in the pregnancy/parenting niche with brand new accounts and I was able to grow it to 20k pageviews in its first month. You can read all about it here: https://momsmakecents.com/blogging-for-beginners/

      There definitely is a learning curve with getting started and most people try for a month or two and then give up. The people that stick it out and treat it like a business are the ones that succeed and can make an income.

      And yes! You can grow a blog while working a full-time job. When I was just starting this blog I was a SAHM to a one-year-old and I also was a freelancer with three clients and ran a direct sales business. If you want it and you dedicated the time to it, it definitely is possible!

  11. Hi mckinzie, i think i should start now looking for network of blogger to help me boost my traffic to my blog, is there a place to can recommend?

  12. As they say, “Your success is dependent on your discipline, not your degree.” I just love that quote! Yes, I enjoyed this post. This is a comprehensive and easy way to begin blogging. I’m an avid fan of Pinterest and Instagram. I get most of my blog traffic from Pinterest. It’s the Holy Grail of bloggers. Facebook Groups are great too. I’ve met some awesome bloggers in Facebook Groups.

  13. MCKINZIE BEAN, Blogging is fun and challenging and soon, i will focus next on pinterest for it is the only traffic which i never tried before. Very detailed post, for me i think its like a blueprint to make our blogging journey possible. Good Job!

Leave a Comment

Your email address will not be published. Required fields are marked *